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The Future of Coal: Efficiency Over Politics?

The Future of Coal: Efficiency Over Politics?

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Valve World Americas Event Set for June 20-21

Valve World Americas Event Set for June 20-21

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Industry Headlines

Emerson Acquires MYNAH Technologies

Wednesday, 24 May 2017  |  Chris Guy

Emerson has completed the purchase of MYNAH Technologies, a long-time Emerson alliance partner. The addition of MYNAH will help support Emerson Automa...

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Industry Headlines

Emerson Acquires MYNAH Technologies

9 HOURS AGO

Emerson has completed the purchase of MYNAH Technologies, a long-time Emerson alliance partner. The addition of MYNAH will help support Emerson Automation Solutions and its Operational Certainty program. Terms of  the acquisition were not disclosed.

MYNAH software is currently in use at more than ...

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Roger Fix Named Chairman of Flowserve

1 DAY AGO

In its most recent annual meeting, Flowserve announced that Bill Rusnack and Lynn Elsenhans have retired as members of the board of directors. Flowserve also announced that board member Roger Fix has been elected to replace Rusnack as chairman.

"Bill and Lynn provided years of distinguished service to ...

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ExxonMobil, SABIC Agree on Proposed Petrochemical Project

1 DAY AGO

Affiliates of Exxon Mobil and SABIC (Saudi Basic Industries Corporation) signed an agreement to conduct a detailed study of the proposed Gulf Coast Growth Ventures project in Texas and begin planning for front-end engineering and design work. The agreement was signed during the Saudi-US CEO Forum in R...

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Report Shows Potential for Appalachian Petrochemical Industry

1 DAY AGO

An economic report released by the American Chemistry Council (ACC) shows that the Appalachian region could become a second center of U.S. petrochemical and plastic resin manufacturing, similar to the Gulf Coast.

ACC's report presents a hypothetical scenario that includes the development of a storage ...

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Leading Economic Indicators for the U.S. Increased in April

9 HOURS AGO

The Conference Board Leading Economic Index (LEI) for the U.S. increased 0.3% in April to 126.9 (2010 = 100), following a 0.3% increase in March, and a 0.5% increase in February.

“The recent trend in the U.S. LEI, led by the positive outlook of consumers and financial markets, continues to point ...

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ISM: Manufacturing Growth Should Continue Through 2017

1 DAY AGO

According to the Institute for Supply Management (ISM), 64% of respondents from the panel of manufacturing supply management executives predict their revenues will be 8.5% greater in 2017 compared to 2016, 12% expect a 9.6% decline, and 24% foresee no change in revenue. This yields an overall averag...

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A Conversation with Ravi Krishnan on Doing Business in India

vmfall11_krishnanAlthough this year’s Market Outlook had its share of gloomy news regarding international economic woes, a bright spot in many of the speakers’ comments was India. That country, which did not have nearly the magnitude of problems during the Great Recession as the rest of the world, has seen consistently large year-over-year gains in the last decade and a half as it has learned to deal with the major economic reforms that began in the early 1990s.

 

The country now has one of the highest Gross Domestic Product (GDP) growth rates on the globe (about 7.5% to 8% at the time of the market outlook), with a strong demand for flow control and a current market of about $2 billion in valves, according to outlook speaker Ravi Krishnan, president of Krishnan and Associates.

 

Krishnan’s company is a technical and energy consulting firm located in the U.S. that specializes in helping countries here with their dealings in major Indian industries such as power and infrastructure. Krishnan himself was born in India, though he has made his home here in the U.S. for the last 20 years.

According to Krishnan, the growth that has occurred in his native country has not been without its challenges.

For example, “India still deals with infrastructure problems,” Krishnan explained. “There are many regions that are very well developed with manufacturing activities running smoothly. But there are other parts of the country with shortages of labor, power supplies and other essential commodities needed for a successful business operation,” he adds. Finding skilled labor or contractors skilled in western standards to execute a job can also be a challenge, as can finding the right equipment, he said.

Still, in the six years since starting his consulting business, he says an enormous change has occurred in the business world and that change permeates the Indian culture.

“The Indian entrepreneur of today is lot different than the businessman of the 1990s. Today’s companies have access to capital, knowledge of the technology, access to resources, and they have learned to do business in a global environment,” Krishnan says.

That is a critical development for anyone who wants to do business there because to be successful as an outsider requires forming good partnerships and cooperative arrangements with people and companies on the inside, he points out.

Other Challenges

One of the reasons good partnerships are so critical is price sensitivity within India’s borders, Krishnan says. “The government and industry in general have a high focus on low capital costs, even if it means moderately higher life-cycle costs,” Krishnan explains. Competition for technology is tough in India so “suppliers to the Indian industry may have to either set up operations in low-cost regions of the world such as Viet Nam or China or try to manufacture the products or most of the components of the products in India itself,” he said.

However, it does not mean quality isn’t important or is not receiving increased attention as the country learns the hard lessons that come from buying cheaper products and finding out how unsafe they can be or how expensive short life cycles can be.

“Today, you can go into that country at higher prices if you have a premium product, but it has to have demonstrable value,” he said. In the case of valves, that translates into efficiency or performance improvements over standard commodity valves.

But this value also needs strong intellectual property (IP) protection.

“Products that come into India that don’t have a strong IP position could easily be reverse engineered,” he said. At the same time, Krishnan pointed out that the country has come a long way in this area. “There has been a lot of progress in relation to IP issues in India’s court system, though damages awarded there might not be as high as in western markets,” Krishnan says. The country has aligned itself with the World Intellectual Property Organization and has patent offices in its major cities with a system design to protect both domestic and foreign technology—all of which “are positive trends towards enforcement of stronger IP situations,” he said.

Finally, a requirement for success in India is learning to recognize cultural issues with respect to the working environment.

For example, “in a small village, if there is a safety or environmental incident at a plant site, it’s likely to start a riot if a person is hurt—these issues could delay project schedules and construction activity,” Krishnan says. The country feels strongly about its communities, local customs and labor relations.

For all of these reasons, “it’s a good idea to enter the country through a joint venture, a licensing arrangement, an agency relationship or some other form of collaborative partnership with parties that know how to deal with local manufacturing issues, personnel issues, sales and marketing issues, plant siting or construction or project management issues,” he concludes.


Genilee Parente is managing editor of Valve Magazine. Reach her at This email address is being protected from spambots. You need JavaScript enabled to view it..

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