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Industry Headlines

Wind Energy Growing Nine Times Faster Than Overall Economy

Tuesday, 25 April 2017  |  Chris Guy

American wind power added jobs over 9 times faster than the overall economy amid robust growth for another year, according to the American Wind Energy A...

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Industry Headlines

Key Bellevillles Celebrating 50th Anniversary

8 HOURS AGO

Key Bellevilles, widely considered to be the largest manufacturer of bellevilles in the world, is celebrating its 50th anniversary in 2017. The Pittsburgh Tribune-Review recently sat down with founder and president Robert J. Key, and others, for a feature article on the company.

“Key Bellevilles In...

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Spirax Sarco Awarded for Top Safety Records

9 HOURS AGO
Spirax Sarco Awarded for Top Safety Records

Spirax Sarco was recently presented with a Commendation of Excellence award for exemplary top safety records at its two sites, Carolina Pines and Northpoint, located in Blythewood, SC.

These awards from the South Carolina Chamber of Commerce , which represents more than 18,000 businesses and more than ...

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Wind Energy Growing Nine Times Faster Than Overall Economy

4 HOURS AGO

American wind power added jobs over 9 times faster than the overall economy amid robust growth for another year, according to the American Wind Energy Association (AWEA), which just released its annual report. Installing over 8,000 MW of new wind power for a second straight year, the U.S. industry inv...

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Natural Gas Inventories Above Five-Year Average

1 DAY AGO

Working natural gas in storage as of March 31, the traditional end of the heating season, totaled 2,051 billion cubic feet, or almost 15% above the five-year average according to EIA 's Weekly Natural Gas Storage Report . The total inventory of U.S. natural gas in storage tends to follow seasonal patter...

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Texas Manufacturing Expansion Continued in April

9 HOURS AGO

Texas factory activity increased for the 10th consecutive month in April, according to business executives responding to the Texas Manufacturing Outlook Survey . The production index, a key measure of state manufacturing conditions, moved down three points to 15.4, suggesting output growth continued b...

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Are Women the Key to Closing U.S. Skills Gap?

1 DAY AGO

The Manufacturing Institute, Deloitte and APICS have just released, “Women in Manufacturing: Stepping up to make an impact that matters.” The joint study is the result of more than 600 survey responses from women professionals in the manufacturing industry, along with nearly 20 manufactu...

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A Conversation with Ravi Krishnan on Doing Business in India

vmfall11_krishnanAlthough this year’s Market Outlook had its share of gloomy news regarding international economic woes, a bright spot in many of the speakers’ comments was India. That country, which did not have nearly the magnitude of problems during the Great Recession as the rest of the world, has seen consistently large year-over-year gains in the last decade and a half as it has learned to deal with the major economic reforms that began in the early 1990s.

 

The country now has one of the highest Gross Domestic Product (GDP) growth rates on the globe (about 7.5% to 8% at the time of the market outlook), with a strong demand for flow control and a current market of about $2 billion in valves, according to outlook speaker Ravi Krishnan, president of Krishnan and Associates.

 

Krishnan’s company is a technical and energy consulting firm located in the U.S. that specializes in helping countries here with their dealings in major Indian industries such as power and infrastructure. Krishnan himself was born in India, though he has made his home here in the U.S. for the last 20 years.

According to Krishnan, the growth that has occurred in his native country has not been without its challenges.

For example, “India still deals with infrastructure problems,” Krishnan explained. “There are many regions that are very well developed with manufacturing activities running smoothly. But there are other parts of the country with shortages of labor, power supplies and other essential commodities needed for a successful business operation,” he adds. Finding skilled labor or contractors skilled in western standards to execute a job can also be a challenge, as can finding the right equipment, he said.

Still, in the six years since starting his consulting business, he says an enormous change has occurred in the business world and that change permeates the Indian culture.

“The Indian entrepreneur of today is lot different than the businessman of the 1990s. Today’s companies have access to capital, knowledge of the technology, access to resources, and they have learned to do business in a global environment,” Krishnan says.

That is a critical development for anyone who wants to do business there because to be successful as an outsider requires forming good partnerships and cooperative arrangements with people and companies on the inside, he points out.

Other Challenges

One of the reasons good partnerships are so critical is price sensitivity within India’s borders, Krishnan says. “The government and industry in general have a high focus on low capital costs, even if it means moderately higher life-cycle costs,” Krishnan explains. Competition for technology is tough in India so “suppliers to the Indian industry may have to either set up operations in low-cost regions of the world such as Viet Nam or China or try to manufacture the products or most of the components of the products in India itself,” he said.

However, it does not mean quality isn’t important or is not receiving increased attention as the country learns the hard lessons that come from buying cheaper products and finding out how unsafe they can be or how expensive short life cycles can be.

“Today, you can go into that country at higher prices if you have a premium product, but it has to have demonstrable value,” he said. In the case of valves, that translates into efficiency or performance improvements over standard commodity valves.

But this value also needs strong intellectual property (IP) protection.

“Products that come into India that don’t have a strong IP position could easily be reverse engineered,” he said. At the same time, Krishnan pointed out that the country has come a long way in this area. “There has been a lot of progress in relation to IP issues in India’s court system, though damages awarded there might not be as high as in western markets,” Krishnan says. The country has aligned itself with the World Intellectual Property Organization and has patent offices in its major cities with a system design to protect both domestic and foreign technology—all of which “are positive trends towards enforcement of stronger IP situations,” he said.

Finally, a requirement for success in India is learning to recognize cultural issues with respect to the working environment.

For example, “in a small village, if there is a safety or environmental incident at a plant site, it’s likely to start a riot if a person is hurt—these issues could delay project schedules and construction activity,” Krishnan says. The country feels strongly about its communities, local customs and labor relations.

For all of these reasons, “it’s a good idea to enter the country through a joint venture, a licensing arrangement, an agency relationship or some other form of collaborative partnership with parties that know how to deal with local manufacturing issues, personnel issues, sales and marketing issues, plant siting or construction or project management issues,” he concludes.


Genilee Parente is managing editor of Valve Magazine. Reach her at This email address is being protected from spambots. You need JavaScript enabled to view it..

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