Valve Magazine


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Editorial Guidelines


VALVE Magazine is the quarterly, 4-color magazine published by the Valve Manufacturers Association (VMA), located in Washington, DC. Out of the total circulation of nearly 23,000, approximately 20,000 are users, buyers, specifiers and distributors of valves and actuators. In addition to the print circulation, thousands more industry professionals see the editorial content via pass-along copies, the archived digital version at and on Added together, more than 70,000 people around the world have access to the magazine. In addition, VMA publishes editorial content that is exclusive to the magazine’s website.

VALVE Magazine’s purpose is to:

  • Inform and educate the buyers, users and distributors of industrial valves, actuators, and related products about these products and their selection, application and maintenance
  • Address issues or concerns affecting the flow control industry and its customers
  • Create and maintain a positive public image for the U.S. and Canadian flow control industry
  • Introduce the interested lay reader to the valve industry
  • Support and enhance the activities and services of VMA.

The editorial content of VALVE Magazine is determined solely by the judgment and discretion of the editors, who periodically consult with an Editorial Review Board and industry members. The views and opinions expressed in the magazine are those of the article authors and do not reflect or represent official policy of VMA unless specifically stated. Authors’ affiliations are clearly identified.

VALVE Magazine Audience
A large portion of the magazine’s readers are mid-to upper-level managers who have the authority to purchase or influence the purchase of valves, actuators, controls and related products and services. These readers tend to have a broad or unspecialized technical or engineering background. Their level of experience, particularly with regard to the selection and use of valves and actuators, is likely to vary widely. VALVE Magazine strives to provide articles that are at a technical level to interest and inform the experienced user/specifier and are comprehensible to the sophisticated lay reader. However, with so many newcomers to the industry, the publishers have developed a “Back to Basics” series, designed to provide an overview of various valves and actuators and a series called “Where Valves are Used” that covers end-user industries. Each issue of the magazine includes a mix of technical articles, practical applications, case studies, problem-solving examples, product and application primers for beginners, and issue-oriented features.

Preference for all articles, columns and Web content is given to publishing information provided by VMA and VRC (Valve Repair Council) member companies.

Feature Articles
Feature articles should be approximately 1,800 to 2,500 words and should have a title, introduction, body, conclusion, and where appropriate, references. Please do not prepare and submit a feature article without first discussing your idea with the editor.

In addition to technical feature articles, VALVE Magazine includes departments and columns that offer a variety of news, product information, insight and opinion on any and all subjects of interest to the industry. Contributions are encouraged, though due to space limitations, the editors cannot guarantee placement.

  • Industry Capsules—Short items about U.S. and Canadian valve and actuator companies and their employees, including topics such as plant openings, contracts awarded, new or expanded services, mergers and acquisitions, and other items of interest to the industry as a whole; additionally, this section covers association activities, trends, market updates and other newsworthy events.
  • Editor’s Picks—The editor selects and reports on the latest valves, actuators and controls, as well as other products, tools, equipment and software used in process control and plant operations.
  • Beyond Valves—Understanding how valves and actuators work involves understanding the numerous products that are used to make them, as well as other parts of the flow control system where valves are employed. This column is typically written by industry suppliers.
  • Water Works—Items of interest for the fresh and wastewater industry including recent innovations that affect performance and enhance efficiency such as fabrication techniques and improved materials. Market development and environmental concerns are also covered.
  • Maintenance & Repair—Issues of interest to end users wishing to keep their products performing efficiently and topics relating to valve testing, maintenance, service and repair. This column is usually written by members of the Valve Repair Council.
  • The Distributor Channel—The companies that distribute valves to end users are a vital partner in the valve chain. The magazine highlights issues of concern in this area and reports on what some distributors are doing.
  • Materials Q&A—VALVE Magazine answers specific technical questions in regards to materials use, standardization and other ongoing developments with materials.

Web Features
In addition to the print version, includes articles in the following areas:

  • Technical
  • Association news
  • Trends and forecasts
  • Manufacturing
  • Business and management
  • End-user industries
  • Standards
  • Interviews

These articles, while they do not appear in the print version, get an even wider audience as the website is visited by approximately 100,000 annually. As part of the online version, they also stay before the public eye for many years.

Typical word length for a Web feature ranges from 1,000 to 1,800 words with three or four images.

Copy is due for articles on the following dates:

  • Winter issue (mailed mid-January) — Nov. 1 (feature); Nov. 15 (columns)
  • Spring issue (mailed mid-April) — Feb. 1 (feature); Feb. 15 (columns)
  • Summer Issue (mailed mid-July)— May 1 (feature); May 15 (columns)
  • Fall issue (mailed mid-October) — Aug. 1 (feature); Aug. 15 (columns)

Brief extensions may be granted by the editor, but articles that are not submitted by the agreed-upon date may be pulled from the scheduled issue, and future publication will depend on space availability.

Reprints/Distribution Rights
Authors or other interested parties may contact the VMA to purchase 4-color professional reprints or an electronic PDF file of any Valve Magazine article. Reprints make excellent, cost-effective marketing and educational tools. (Please contact Michelle Wandres, art/production director, at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Original Non-Infringing Works
Authors represent that the articles, artwork and photos they submit are original and/or created by the author and do not infringe upon any intellectual property or other rights of a third party.

Papers from Conference Proceedings
Papers presented at industry meetings or conferences will be considered for publication. Credit will be given to the organization where the paper was presented. The author is requested to obtain clearance for publication from the related organization.

Previously Published Articles
The magazine generally does not publish papers or articles that have appeared in other publications. The editor must be notified of prior publication.

Use of Trade/Company Names
Avoid the use of trade names, company names and proprietary names. Any exceptions to this rule should be brought to the editor’s attention PRIOR to submission of the article. VALVE Magazine reserves the right to modify or reject any and all articles that it deems to be “advertorial” or promotional in nature. When use of a trade name is determined by the editors to be essential to an article, the author must verify that spelling and applications described for the trade product are accurate. Failure to do so may also be cause for complete rejection of the article or delay for rewrite.

Text Format
Feature articles should be submitted as a Word document and may be sent to the editor as an email attachment. If you want to embed photos in the article to show where they should be positioned, this is permissible—as long as you also submit them as separate files. (See below.)

All digitally submitted artwork should be a minimum of 5 x 7 inches, 300 dpi, preferably saved as a .jpg level 7 (Quality High). Formats accepted include Photoshop .tif, .jpg, or .eps; or Illustrator .eps or .ai. Do not submit .gif files, and if you embed pictures in Word files, they must also be sent as separate files in order to reproduce correctly. Please send all items via email or express mail (for hard copies). If your graphic documents are too large to email, please send a link to a dropbox or contact the editors, who can arrange for a dropbox.

Artwork provided should include at least one four-color shot suitable for “opening” the layout. Include captions for charts, graphs and photos with the submission of the artwork. Visuals must be “camera-ready” quality or supplied in a program that can be opened by VMA’s Art Director. If you have questions about suitable formats or programs, contact Genilee Parente at 703-680-9231. Art and photos sent by mail will be retained by VALVE Magazine unless return is requested by contributors.

Author Bio/Contact Data
Current biographical data MUST be submitted for each author of an article, complete with contact information (title, company name, address, phone, email and website address). VALVE Magazine may publish contact information so that readers can directly contact authors for further information.

Reference/Quotation Source List
A reference list should cite all document titles, volume, and issue numbers and page numbers. A quotation source list should include names, titles, company names and phone numbers, and email addresses for individuals quoted.

Editorial Review
All articles are subject to review by VALVE Magazine’s Editorial Review Board and must comply with the magazine’s established Editorial Review Policy.

VALVE Magazine is not legally responsible or otherwise liable for the contents of any published articles.

Direct all submissions and questions to:

Judy Tibbs
Editor in Chief
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Kate Kunkel
Senior/Web Editor
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Genilee Parente
Managing Editor
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Valve Magazine Digital Edition

Valve Magazine Summer 2015Inside the Summer 2015 issue…

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• Effects of Flashing/Cavitation
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