Manufacturers and distributors across all economic sectors are adopting and integrating inside sales models in record numbers. The scalability, measurability and predictability of this model has made it the new preferred channel for companies who have a mandate from stakeholders to grow sales and revenue quickly and within budget constraints.
This shift has caused demand for talent to outstrip supply. Attracting, hiring and retaining people is harder than ever before as companies compete for the same, small, limited pool of knowledgeable, revenue-generating talent. It’s an insidious problem that can thwart inside initiatives and diminish a company’s ability to hit sales and revenue goals.