Consumers don’t often think about the fact that their electric power, clothes and even the semiconductors that go into the chips for computers and cell phones are manufactured using massive amounts of water. In fact, in 2013, private industry was responsible for 65% of freshwater withdrawals. While increased concern about climate change has successfully led to declines in electricity use in the U.S., industry continues to be as inefficient with its water use today as it was 20 years ago.
“What little public awareness there’s been on water conservation has focused on steps families take in their homes: shorter showers, shrinking their lawns, flushing the toilet less frequently. Industry basically has been mirroring those steps: tightening valves and reducing the use of high pressure hoses in cleaning applications. These are certainly important, but are simply a first step in how we can minimize water waste,” says Nadav Efraty, CEO of Desalitech.